Emirates stands at the forefront of Singapore’s Biggest Brand Movers for February, having shown enhancements across 11 indicators: Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Purchase Intent, and Current Customer.
Hot on its heels, Disney Cruise Line recorded improvements in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, and Consideration.
Singapore Life secured the third spot, demonstrating increases in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, Customer Satisfaction, Recommendation, Consideration, and Purchase Intent.
In fourth place, Telegram experienced gains in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Quality, and Consideration.
Rounding out the top five, Olay advanced across all three key purchase-funnel metrics: Consideration, Purchase Intent, and Current Customer, alongside improvements in WOM Exposure, Corporate Reputation, Customer Satisfaction, and Recommendation.