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Independent research has unveiled a remarkable 61% surge in viewership for the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, positioning AFCON as one of the fastest-growing global sports properties.
The comprehensive report detailing the TotalEnergies CAF AFCON Morocco 2025 findings is anticipated for release in the coming weeks by the independent global research firm, Nielsen.
This unparalleled expansion is attributed to securing record-breaking global media coverage across prominent platforms in Europe and other vital markets. Notably, the United Kingdom (UK) and France emerged as primary contributors, accounting for the majority of the viewership increase for the TotalEnergies CAF AFCON Morocco 2025.
A strategic commercial alliance between CAF and global sports marketing agency IMG led to a 50% boost in broadcast partners across Europe and other crucial regions. This expansion included inaugural agreements in countries such as Japan, China, South Korea, Mexico, Greece, and Colombia, establishing the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 as the most extensively distributed tournament edition worldwide yet.
South American viewership also saw significant gains, with Brazil’s audience exceeding 24 million for AFCON, and Mexico drawing nearly 2 million viewers. These latest statistics confirm South America as a region where CAF is both strengthening its presence and cultivating new fan bases.
Furthermore, CAF’s comprehensive global media distribution approach, encompassing in-house production of supplementary content and highlights, delivered a more than 65% increase in brand partner media exposure solely within European and South American markets.
Key numbers include:
- A 50% expansion in international broadcast partnerships compared to the 2023 TotalEnergies CAF Africa Cup of Nations hosted in Cote d’Ivoire
- A 32% growth in media value for European market partners
- A 35% surge in total media rights revenue across South American, European, and Asian markets for the TotalEnergies CAF Africa Cup of Nations Morocco 2025
- A substantial increase in United Kingdom (UK) viewership, with over three million individuals tuning into Channel 4 for the Final match alone
- Germany achieved its highest-ever AFCON audience, reaching over 4 million viewers throughout the tournament. Concurrently, India debuted as a significant new market for the competition, with streams on FanCode drawing over 800,000 football enthusiasts, marking an impressive initial audience for AFCON in the nation.
- Fresh broadcast agreements secured in Japan (DAZN), South Korea (NAVER, STN), China (Douyin, Leisu, Zhibo8), Mexico (Fox, Claro Sports), Spain (Movistar), Colombia (Win Sports), Greece (ERT),Norway (VG), Cyprus (Cablenet), and the Maldives (Medianet)
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CAF | Communication Department