The most recent morning program viewership figures have been released, revealing positive outcomes for ABC News’ Good Morning America and NBC News’ Today, as both experienced notable growth compared to the identical timeframe in 2025.
According to AdWeek, utilizing Nielsen’s national live+same-day large data and program evaluations, GMA recorded an average of 2.924 million overall viewers and 508,000 viewers within the desirable Adults 25-54 age bracket during the week of April 20. This represented a 1 percent rise in total viewership and a 5 percent increase in the demographic from the preceding week.
The program, helmed by Robin Roberts, George Stephanopoulos, and Michael Strahan, demonstrated gains across both evaluated metrics when compared to the corresponding period of the previous year. In total viewers, GMA saw a 10 percent increase and, in the crucial demographic, the show was up 9 percent.
Furthermore, GMA is consistently narrowing the gap in total viewers against the Today show, with merely 72,000 separating the two programs.
For the week of April 20, Today maintained its leading position, drawing 2.996 million overall viewers and 639,000 demographic viewers. While the program’s total viewership remained unchanged from the prior week, it experienced a 2 percent increase in the vital demographic.
With the recently returning Savannah Guthrie and Craig Melvin as hosts, Today also showed improvement compared to the identical period in 2025. Its total viewership climbed by 17 percent, and its demographic figures rose by 5 percent.
The situation was less favorable for CBS Mornings, which recorded an average of 1.756 million total viewers and 310,000 demographic viewers for the week ending April 20. Although the program’s demographic numbers saw a 4 percent rise from the prior week, its overall viewership decreased by 2 percent.
Hosted by Gayle King and Nate Burleson, CBS Mornings was also the sole morning show to experience a year-over-year decline in both measured categories. In total viewers, the program was down 7 percent, and in the demo, it was down 1 percent.
Good Morning America, Weekdays, 7am, ABC
Today, Weekdays, 7am, NBC
CBS Mornings, Weekdays, 7am, CBS
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