Planet Oat Launches “The Great Coffee Debate” with NYC Pop-Up and National Sweepstakes, Urging Coffee Enthusiasts to Declare Their Loyalty
LYNNFIELD, Mass., April 14, 2026 /PRNewswire/ — Planet Oat, the leading oatmilk brand in the U.S.*, is igniting a spirited discussion around coffee’s age-old divide by unveiling “The Great Coffee Debate.” This initiative challenges coffee lovers across the country to firmly state their preference: Are you dedicated to Team Hot Coffee or Team Iced Coffee?
Are you Team Hot Coffee (like Adam Devine) or Team Iced Coffee (like Rebel WIlson)? Don’t let your favorite brew lose – go cast your vote at the link in @planetoat’s bio for a chance to win one of two grand prizes.
From those who favor a steaming cup during a heatwave to advocates for iced coffee in a snowstorm, the dedication to one’s preferred temperature is unwavering. Coffee enthusiasts are deeply committed to their daily ritual, transforming a simple beverage into a powerful personal statement.
While the debate over coffee temperature may remain unresolved, one truth stands firm: the essence of a great cup lies not in its serving temperature, but in the quality of its additions. Planet Oat Oatmilk enhances every coffee, whether served hot and steamy or perfectly chilled over ice. The brand offers Planet Oat Barista Lovers Oatmilk, specifically crafted for frothing and steaming to seamlessly blend and whiten like dairy milk, alongside Planet Oat Unsweetened varieties such as Extra Creamy, Original, and Vanilla Oatmilk, which provide a smooth, delightful taste with zero grams of sugar, ensuring an elevated experience for every coffee routine.
To animate this lively debate, Planet Oat has partnered with comedians Adam Devine and Rebel Wilson, known for their contrasting on-screen personas, each steadfast in their coffee temperature allegiance. Devine champions hot coffee with unwavering loyalty, while Wilson’s dedication to iced coffee is equally passionate, vividly showcasing the distinct preferences among coffee aficionados.
“I’m unequivocally Team Hot. Nothing beats that initial steaming sip in the morning, a jolt that frankly demands you seize the day. It’s sophisticated, it’s bold, it truly invigorates you,” stated Devine. “But for an extra touch of luxury—Planet Oat Barista Lovers? Absolute game changer. It doesn’t just complement your coffee; it transforms it. It effortlessly smooths everything out, making your brew feel upgraded. Seriously, it ‘velvetizes’ the coffee. I’m not even sure what that fully means, but it’s undeniable. Every single sip becomes smoother, richer, as if your coffee suddenly has a premium self-care regimen.”
“For me, it’s Team Iced, hands down. There’s an invigorating, delightful energy in a perfectly refreshing iced coffee that’s simply aca-amazing. To preserve that impeccable flavor profile, I always opt for Planet Oat Unsweetened Extra Creamy Oatmilk,” explained Wilson. “With its zero grams of sugar, it shines as the ultimate accompaniment, hitting all the perfect notes without any unwanted distractions.”
Planet Oat invites coffee aficionados everywhere to immerse themselves in this conversation via The Great Coffee Debate Sweepstakes. From now until Monday, April 27, fans can cast their vote for either Team Hot or Team Iced for a chance to win one of two grand prize, ultimate at-home coffee setups, each customized to their preferred coffee style, or one of 100 coupons for a complimentary carton of Planet Oat Oatmilk. To enter the sweepstakes, view full details, and official rules, click HERE**.
On Thursday, April 16, beginning at 8:00 a.m. EST (while supplies last), Planet Oat will host a special pop-up event in New York City’s Astor Place, offering free, fully customizable hot or iced coffee prepared with its Barista Lovers and Unsweetened Oatmilk varieties. Attendees can visit distinct Team Hot and Team Iced zones, capture photos to declare their allegiance, and sample exclusive menu items. Dedicated temperature loyalists are encouraged to arrive promptly, as the first 50 participants for Team Hot and 50 for Team Iced will also receive exclusive merchandise.
“We envision the coffee cup as a stage where Planet Oat Oatmilk truly shines as the star, which makes the ‘Hot vs. Iced Coffee’ debate so engaging,” commented Chris Ross, Senior Vice President of Marketing and Research & Development at HP Hood LLC. “Whether it’s bringing a rich depth to a robust roast or a crisp, zero-sugar clarity to a cold brew, Planet Oat consistently delivers, ensuring every sip achieves a perfect harmony of smooth, delightful flavor.”
For additional information and to purchase Planet Oat products, please visit PlanetOat.com and connect with us on Instagram at @planetoat.
*Planet Oat custom research definitions based on IRI data – Total US Multi-Outlet – Volume Sales Latest 52 w/e 3/22/26.
**NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of the U.S., 18+ or age of legal majority at time of entry. Sweepstakes ends 4/27/26 at 11:59 pm ET. Void where prohibited. This Sweepstakes is not sponsored, endorsed or administered by, or associated with, Meta Platforms, Inc., Pinterest, any prize manufacturer, or any retailers or merchants. See Official Rules for details.
About Planet Oat
Planet Oat Oatmilk holds the distinction of being the top-selling oatmilk in the United States. The Planet Oat portfolio of plant-based offerings, which includes Oatmilk and Oatmilk Coffee Creamer, is celebrated for its rich, smooth, and delectable flavor. Planet Oat is a brand under HP Hood LLC, one of the nation’s foremost food and beverage enterprises. Hood’s extensive brand collection features national and super-regional names and licensed products such as Hood, Heluva Good!, Planet Oat, LACTAID, and many others. To discover more about Planet Oat, please visit www.planetoat.com.
